About Us

The Passion Behind The Esthe Diary

Passion and Purpose

Struggling with skin issues since her adolescent years, founder and author, Ashley Bismillah, began The Esthe Diary as a personal project and it has blossomed into a comprehensive resource for all beauty lovers.

She has proudly served a diverse clientele, including skincare novices, beauty professionals, and everyone in between. The Esthe Diary is for all seeking to enhance their beauty routines and self-care practices.

Ashley Bismillah IL Licensed Esthetician

CEO of Chikere Allure LLC and Solo Esthetician at Chikere Beauty

Core Values

At The Esthe Diary, our core values define our commitment to authenticity, education, and community support in the beauty industry.

Authenticity

We believe in providing honest and transparent reviews, ensuring our readers receive genuine insights on products and treatments they can trust.

Education

Our mission is to empower our readers through knowledge by sharing expert tips, tutorials, and the latest trends in skincare and makeup.

Community

We foster a welcoming community where beauty enthusiasts can share their experiences, ask questions, and connect with others on their skincare journey.

Adult woman typing on a laptop in a cozy home setting, emphasizing remote work and comfort.

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